Social Marketing Talk
Patrick will be giving a talk on social marketing to the Market Research Society, the world’s largest professional body representing market researchers. This will take place in late 2009 or early 2010. Social marketing is about using marketing techniques to get across positive messages that help people to enhance the quality of their lives.
Patrick said, “I am delighted that the Market Research Society have invited me to speak on the subject of social marketing. This is a hugely important area and effects people’s welfare in so many positive ways in areas such as health, education, crime reduction, road safety and the environment.”
