Master of Business Innovation Program, CEDIM
Patrick has been appointed as a visiting lecturer on the Master of Business Innovation (MBI) program at CEDIM in Monterrey, Mexico. He will be teaching a course in trends, branding and innovation from February to May 2011.
He said, “I am delighted to have been offered this position and had no hesitation in accepting. CEDIM is establishing itself as Latin America’s top business university and attracting high calibre students from throughout the continent.”
The appointment follows Patrick’s successful visit to Monterrey last year when an audience of 2000 people attended his talk on the Four Pleasures.
