Success in Business, MBA Workshop, 17 May 2010
Patrick will be giving a workshop to MBA students at Manchester Business School on May 17th.
The workshop, which will consist of a lectures and exercises, will look at the lifestyle trends that characterise society both now and in the future and will look at the strategic and commercial implications of these for business.
Patrick said, “In a modern economy, the key to success is having an in depth knowledge of consumers, not only in terms of their spending patterns, but also in terms of their values and the attitudes and behaviours in which these values are reflected. This workshop aims to give participants a grounding in these issues and some tools and techniques for developing strategies which will help their businesses succeed.”
