'How to Make Brilliant Stuff' Available on Amazon Kindle
Patrick’s book on innovation How to Make Brilliant Stuff that People Love is now available on Amazon Kindle.
The book sets out Patrick’s three-step model of innovation:
- Understand people
- Know what they want
- Give it to them
Patrick said, “The basic principles behind innovation are pretty straightforward. What is more tricky is understanding people in the deep and holistic manner necessary in order to deliver the kinds of innovation which will really make a positive impact on people's lives and on society as a whole. That is the focus of this book.”
