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Master of Business Innovation Degree Program

This year, Patrick will return to CEDIM in Mexico to teach on the Master’s in Business Innovation (MBI) course. Patrick has written and delivers a branding course, which forms part of the overall degree.

He said, “Unlike most MBA programs, the MBI is focused on entrepreneurialism. It helps participants to understand their customers and deliver brands, products, services and marketing campaigns that will connect with users and meet both their practical and emotional needs.”

Patrick will be teaching on the university’s campuses in both Mexico City and Monterrey.

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